CD Marketing Plan

by Peter Spellman & Dan Bennett

Published by MBS Business Media
Publication date: 2005

Available only in PDF:

eBook - PDF - Instant Download
Price: $17.95
Buy It | View Cart

Are you planning to release a CD? We all know this can be a daunting task. That's why having an example of a CD marketing plan can be so helpful. It lets you step back from the numerous details in order to see the overall map and stay on course.

This CD release plan was designed for the disc titled, "Megatechnotronamatic" by the Massachusetts-based band, Failed Silence. Though its music falls into the "rock" genre, it can nevertheless serve as a reliable model for any CD marketing plan today.

The 31-page sample Plan includes sections addressing:

  • Your Product Description
  • Target Customers
  • Competition Analysis
  • Product/service Comparisons
  • Marketing Strategy
  • Key Selling Points
  • Strategic Alliances
  • Marketing Mix, including advertising, publicity, radio, distribution & internet promotion
  • Timetable and budget planning
  • EXTRA BONUS: Sample graphics illustrating display ads, posters, album artwork, artist photos, and banner ads.
  • EXTRA, EXTRA BONUS: A rich list of online resources providing everything you need to take a CD project to market.

This CD Marketing Plan will help make your music more visible in today's crowded music market. Why reinvent the wheel? Learn from those who've gone before you!

Available only in PDF:
eBook - PDF - Instant Download
Price: $17.95
Buy It | View Cart

Other Books by Peter Spellman:


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